![]() Now, however, toys and video games are merging again, led by Activision’s Skylanders, a billion-dollar franchise that combines toy figures with a virtual world. Soon enough, no one would confuse a Furby or a Tickle Me Elmo with a video game. Over the next three decades, the two industries went their separate ways. ![]() The article barely differentiated the video games made by Atari, Coleco and others from the electronic toys made by Texas Instruments and Milton Bradley, including the once-omnipresent color-coded memory game Simon. A December 1980 article in The New York Times Magazine reported that electronics was transforming the toy industry the same way that plastics had 30 years earlier. Many people still think of video games as the province of children, precisely because, at the moment of their mass-market origins in the 1970s, they were genuinely kids’ stuff. ![]()
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